Activities & Attractions

African and African American traditions and culture will greet you at nearly every corner of the festival.


Children’s Play Area (noon – 8pm)

There will be plenty of hands-on activities that kids will love in the Children’s Play Area. Cultural education will be sprinkled into almost every activity they take part in. Whether it’s having their face painted with a traditional tribal design, making crafts with our friends from Discovery World, painting murals of symbols of Africa with TRUE Skool, creating wearable art or another fun activity, they will be touched by Africa.


Artistry of Heritage Area

Witness the evolution and splendor of African and African American creative expression in the Artistry of Heritage Area. This magnificent reflection of the culture will demonstrate the power and emotion of these art forms and how they have diversified throughout history. Located just east of the mid gate and fountain in the large grassy area.


Market Square

If you like shopping, plan a visit to Market Square where you will find accessories, organic products, jewelry, carved wood sculptures and more. Many of the items sold are representative or from Africa. Your purchases support Wisconsin businesses that are primarily small African and African American owned businesses. Market Square is located just south of the Miller Lite Oasis.

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